Thomas Kemper began as a small brewery that later crafted traditional sodas as an alternative at beer fests. With classic flavors such as root beer, vanilla cream, orange cream, and ginger ale, Thomas Kemper craft brewed small batches of the beverages from scratch.
As part of the repositioning of the Thomas Kemper brand and design with a more rough-hewn artisan aesthetic, we redesigned the logo, packaging, and collateral to emulate the time-tested, high-quality, all-natural, carefully crafted soda brews. We incorporated wood cut print style graphics, earthy textures and palettes, and a workingman sensibility, resulting in a down-to-earth, simply enjoyable soda drinking experience. 1