Nordstrom Sale

Nordstrom inspires strong brand loyalty for many reasons, from their generous customer service to their high quality fashion, but their popularity also comes from their legendary sales. And the most celebrated and largest sales event for the retailer is the annual Nordstrom Anniversary Sale in July.

The Nordstrom Anniversary Sale has its own brand identity – a simple, elegant series of four multi-colored dots. This identity both integrates with the Nordstrom mark and functions as a stand-alone, allowing for numerous iterations for the various applications: signage, collateral, packaging / bags, print media, etc. As a testament to the enduring nature of the anniversary brand, it is still in use by the company this past summer.

• Categories: Branding / Collateral / Logo / Packaging / Stationary
• Client: Nordstrom
• URL: http://nordstrom.com