Nordstrom Catalogs

Upscale fashion retailer Nordstrom took a new approach to catalogs in 2006, one that showcased their commitment to affordable luxury and prominence as a classic lifestyle brand. The concept emulated high fashion photography spreads, as reimagined and personified in the Nordstrom brand.

The catalogs revolved around high quality fashion photography, with collections modeled by top talents like Maria Dvirnik, Jaunel McKenzie, and Anna Kournikova, and accessories posed in stylized still lifes. Through the palette, format, and printing materials and techniques, the Nordstrom catalogs also reinforced the connection to attainable luxury, bringing the world of cutting-edge fashion to customer doorsteps.

• Categories: Branding / Editorial
• Client: Nordstrom
• URL: http://nordstrom.com