Nike

Iconic multi-national footwear and athletic apparel retailer NIKE engaged Design Active to redesign an annual report for their in-house operational program that supplies best-selling products to their stores. After conducting an audit of other Nike and affiliated annual reports, and analyzing the data and audience, we created a new annual report system that integrated sales numbers, geographic figures, category winners, top styles, etc. through engaging and easily readable infographics, graphs, and tables.

To stand out at an international, billion dollar corporation that built its reputation on brand, the team had deliver outstanding results and possess its own strong brand identity. Design Active developed a logo identity that better represented the end-to-end nature of the product replenishment process which also better aligned with the company’s branding and style.

• Categories: Branding / Editorial
• Client: Nike
• URL: http://www.nike.com