Jones Soda Company
Jones Soda is nationally known for its ever changing photo labels, guerrilla street marketing, and unique soda colors and flavors. The premium beverage company enjoys strong brand loyalty, interacting with consumers at key touchpoints like marketing (anyone can submit a label photo), development of limited edition flavors (Turkey & Gravy Soda, anyone?), and through alternative distribution channels.
The Jones Soda project involved packaging design and brochure design. The creative brief was straightforward: integrity to the existing brand style and showcasing the edgy and accessible products and campaigns in an engaging and clear way. The results were consistent branding with customized elements for packaging, and a brochure that highlighted the brand’s unique value while delivering the message in an investor-friendly way. 1
- Categories: Collateral / Packaging